Mit speciale omhandler forbruger engagement i CSR kommunikation. Jeg skrev i samarbejde med Froosh om deres smoothies og Power of Fruit initiativ. Jeg fik 12 for mit speciale.

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//My thesis concerns consumer engagement in endorsed CSR communication. I wrote my thesis in collaboration with the company Froosh and their smoothies and Power of Fruit initiative. I got a 12 for my thesis.

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